THE MOMENT
This was the moment MeUndies went from being just an underwear brand to being one rooted in self-expression, authenticity, and inclusivity. This campaign introduced a new brand identity — bold colors, fun illustrations, and undie-wearing people from all walks of life. Meundies combines creativity and comfort to give individuals a platform to express who they truly are.
Role: Designer + Art Director
Creative Team: Oscar Zaldaña, Marie Nahon
Photography: Hunter &Gatti;
Arale Reartes
Design, Art Direction, and Illustration.
Based in Los Angeles, CA.
I am a visual storyteller with a keen eye for trends, an awareness of precedents, and a passion for representation and inclusivity.
Currently an Art Director at comfy underwear brand, MeUndies, I develop creative campaigns with rich storytelling and bold visuals that reflect our mission of authentic self-expression.
I previously worked at ad agencies and design studios, where my work varied from graphic design, marketing, branding, packaging design, and illustration.