THE MOMENT
This was the moment MeUndies went from being just an underwear brand to being one rooted in self-expression, authenticity, and inclusivity. This campaign introduced a new brand identity — bold colors, fun illustrations, and undie-wearing people from all walks of life. Meundies combines creativity and comfort to give individuals a platform to express who they truly are.
Role: Designer + Art Director
Creative Team: Oscar Zaldaña, Marie Nahon
Photography: Hunter &Gatti;
Arale Reartes