MARKET PANTRY
Target's grocery brand, Market Pantry, though strong, needed a visual update to add personality and position itself as a preferred choice for young Target customers.
With bold custom lettering and appetizing food photography, the reimagined brand stands out on shelves. The intention here was to shift customer perception from a "generic" compromise to "The one that's going to look good in your pantry."
Design Lead: Sissy Emmons Hobizal
Core Design Team: Sheerin Vatankhah, Sonya Blazey, Luke Woody
Design, Art Direction, and Illustration.
Based in Los Angeles, CA.
I am a visual storyteller with a keen eye for trends, an awareness of precedents, and a passion for representation and inclusivity.
Currently an Art Director at comfy underwear brand, MeUndies, I develop creative campaigns with rich storytelling and bold visuals that reflect our mission of authentic self-expression.
I previously worked at ad agencies and design studios, where my work varied from graphic design, marketing, branding, packaging design, and illustration.