MARKET PANTRY

Target's grocery brand, Market Pantry, though strong, needed a visual update to add personality and position itself as a preferred choice for young Target customers.
With bold custom lettering and appetizing food photography, the reimagined brand stands out on shelves. The intention here was to shift customer perception from a "generic" compromise to "The one that's going to look good in your pantry."


Design Lead: Sissy Emmons Hobizal
Core Design Team: Sheerin Vatankhah, Sonya Blazey, Luke Woody