MANE
Campaign Creative Direction for the launch of the trio of tools of your dreams — the Triple Ripple Jumbo Hair Waver, All Grip, No Slip Sectioning Clips, and Ready or Knot Detangling Brush.
This Campaign coincided with the launch of Mane as a brand, and set the tone for a brand thats all about unabashed self-expression by way of high-quality hair tools that dont take themselves too seriously.
Photography: Carlos Jaramillo
Wardrobe Styling: Keyla Marquez
Design, Art Direction, and Illustration.
Based in Los Angeles, CA.
Currently the Creative Director at Mane, a hair care brand launched in 2023 by Jen Atkin.
I am a visual storyteller with a keen eye for trends, an awareness of precedents, and a passion for representation and inclusivity.I develop creative campaigns with rich storytelling and bold visuals that reflect our mission of authentic self-expression.
I previously worked at DTC brands, ad agencies and design studios, where my work varied from graphic design, marketing, branding, packaging design, and illustration.