MEUNDIES "FEEL FREE" OOH CAMPAIGN
On the tails of the FeelFree campaign, we wanted to create part two for our Free to Be Me campaign. This time, we brought in women and men, from XS–4XL, and from all different backgrounds.
We made inclusive, celebratory imagery with bold messaging and design to let customers know that we have products that can support them. This campaign was one of my proudest moments with the brand — a culmination of years of work to broaden what it means to feel beautiful, supported, and free.
Role: Designer + Art Director
Creative Team: Oscar Zaldaña, Diana Mora, Nick Ciavarella, Marie Nahon
Design, Art Direction, and Illustration.
Based in Los Angeles, CA.
I am a visual storyteller with a keen eye for trends, an awareness of precedents, and a passion for representation and inclusivity.
Currently an Art Director at comfy underwear brand, MeUndies, I develop creative campaigns with rich storytelling and bold visuals that reflect our mission of authentic self-expression.
I previously worked at ad agencies and design studios, where my work varied from graphic design, marketing, branding, packaging design, and illustration.