MANE — BRAND LAUNCH CAMPAIGN
Campaign Creative Direction for the launch of the trio of tools of your dreams — the Triple Ripple Jumbo Hair Waver, All Grip, No Slip Sectioning Clips, and Ready or Knot Detangling Brush.
This Campaign coincided with the launch of Mane as a brand, and set the tone for a brand thats all about unabashed self-expression by way of high-quality hair tools that dont take themselves too seriously.
Art Direction
Creative Direction
Campaign
Video
Social
Packaging
Illustration
Casting
Photography: Carlos Jaramillo
Video: Melinda James
Wardrobe Styling: Keyla Marquez