MANE BRAND DIRECTION
Mane, a hair care brand founded by celebrity stylist Jen Atkin, is all about simple (&&cute), uncomplicated products that remind you of your youth and simplify your daily "styling" routine.
Mane originated from Mane Addicts — a social-first digital hair community. Drawing on feedback, inspiration, trends and desires from industry professionals and hair enthusiasts alike, Mane has become THAT girl. Your go-to, ride-or-die, bff for life.
I was brought on to define the visual tone for our brand launch and beyond, covering all aspects — D2C, photo campaigns, packaging, paid and organic media, and eventually VM at Sephora.
Photography: Lindsay Ellary; Greg Carter; Dunja Dumanski
Video: Nathan Gregory
Art Direction
Creative Direction
Campaign
Video
Social
Packaging
Illustration
Casting
